After more than a year in the making, Martha Stewart has officially launched her new CBD line, joining the very crowded but very popular hemp-centric wellness category. A partnership with Canopy Growth, whom she was introduced to via her friend and collaborator Snoop Dogg, the new collection—aptly named Martha Stewart CBD—debuts online today with three products: gummies, softgels and oil drops.

Stewart has been open about incorporating CBD into her own wellness routine, and told CNN Business creating her own product was a natural extension of her brand; not to mention, an opportunity to reach a new group of consumers. “I was surprised to learn that while most people have heard of CBD, less than 20 percent of us have actually tried it,” Stewart told CNN Business. “For me, that signals a lot of opportunity to create beautiful, elevated products that help people live well. I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life.”

Stewart developed all of the product flavors herself: The gummies ($35) come in Citrus Medley (Meyer lemon, kumquat, and blood orange) and Berry Medley (raspberry, huckleberry and black raspberry); the oil drops ($45) are Meyer Lemon and Blood Orange (there’s an unflavored option, too). All of the offerings feature CBD isolate from American-made, 100-percent natural hemp, and the gummies contain 2 grams of sugar each. And not surprisingly, the packaging is very chic and Martha Stewart—a new look for CBD that we haven’t yet seen on the market.

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