My earliest Walmart memories are tied to a summer camp gig where it was literally the only place to shop within a 10-mile radius. From June through August, it was an air-conditioned oasis for everything from sunscreen to flip-flops. Rarely did I shop the beauty aisle, except when I randomly needed eyeliner for a rare night out, though I always knew there was more beyond the one aisle I actually paid attention to. Fast forward to present day and Walmart beauty products are dare I say, kind-of amazing? Am I late to this party?!

As someone with a high-low beauty routine, I’m a regular at Sephora and the drugstore. In other words, I find no shame in pairing a $60 foundation with a $2 lip gloss. It’s about balance people! However, while there are certain pricier products I know I’ll never let go of, there are plenty of others I’d be willing to trade out too. As long as the formula is equally effective, I see no harm in investing in something for a fraction of the price. And I’m sure my bank account would agree.

But Walmart just never really appealed to me. Maybe it’s because I associate it with my awkward teenage years. Maybe it’s because I don’t live near one. Whatever the case, I thank the beauty gods for Google because if the Internet has taught me one thing this year, it’s that Walmart is the low-key MVP of affordable beauty. They’ve got just as many top-rated brands as your local CVS and some of them are actually exclusive to the store. And once I saw a K-beauty top-seller, I knew it was time to pay extra close attention. If like me, you are new to Walmart’s beauty section, here are 10 products you definitely need to try.

Masqueology Gold Facial Oil

$8.88 at Walmart

N by Neutrogena Protect + Tint Tinted Moisturizer SPF 30

$8.47 at Walmart

Profusion Sultry Eyeshadow Palette

$9.97 at Walmart

 

Color Club Classic Serendipity Nail Kit

$19.96 at Walmart

Missha Time Revolution Night Repair Ampoule

$26.50 at Walmart

Hot Tools Signature Series Gold Curling Wand

$39.97 at Walmart

Moda Prismatic Face Perfecting Makeup Blending Brushes

$9 at Walmart

Spascriptions Rose, Gold & Cucumber Gel Face Mask Set

$6.74 at Walmart

KareCo Tangle Buster Flexible Paddle Brush

$10.96 at Walmart

Maybelline Tattoo Studio Waterproof Brow Gel

$9.98 at Walmart

from StyleCaster