International Women’s Day may have passed, but it’s still Women’s History Month, so the celebration continues. Our Instagram feeds are chock-full of inspiring women we may not know personally but whom we look up to for all kinds of inspo and advice.

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And if you count yourself as part of the beauty set, chances are you’re familiar with some of today’s most badass (and hardest-working) hair, skin, and makeup experts. The entrepreneurial spirit of the beauty industry is stronger than ever, and although there are hundreds of thousands of woman-owned businesses out there, these 18 bosses are at the top of their game and taking us all along for the ride.

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If you’re contemplating a big idea of your own and need a little motivation to start working on it, add these women to your Instagram feed and they’ll help keep you on track.