Tarte Finally Revamped This Foundation Because Fans Weren’t Satisfied
A little over a year has passed since Tarte released a highly-anticipated, but majorly disappointing foundation range. This time around, a super-sized, revamped drop proves that actions really do speak louder than words. In addition to an official apology from Tarte’s founder and CEO Maureen Kelly, the brand just gifted us with a new and improved Shape Tape Foundation.
Before we dive into the newness, let’s get into a quick recap of the backlash that literally spoke this new launch into fruition. Last year, the brand announced its drop of a highly-anticipated foundation range, that would be the sister product to the top-selling Shape Tape concealer. Understandably so, fans were ecstatic. Little did they know (or us, TBH), the range would include a limited 15 shades with only three of those catering to women with medium to deep skin tones. Long story short, fans (and beauty influencers) flipped out and took to social media to share their disappointment in the the non-inclusive shade range.
Fast forward to 2019 and the brand revealed that after reading countless amounts of comments and watching videos, they’ve been working behind the scenes to grace the market with a product that consumers actually want and in shades that work for all skin tones. Enter in the new and revamped Shape Tape Foundation formula.
This full-coverage foundation replaces the existing formula (thank goodness!) and it’s exactly what we hoped it would’ve been in the first place. Mimicking the cult-favorite concealer, the foundation covers imperfections and evens out skin tone with a matte finish. And get this, it’s now available in a whopping 50 shades (including five undertones) so finding your perfect shade is totally possible.
All in all, we applaud Tarte for taking the time to listen to their fans and create a formula that will keep the Shape Tape name on the top-selling list for years to come. The new Face Tape foundation will be available at Ulta or on Tarte’s website starting February 17. And this time, we think they’ve created a winner.
from StyleCaster
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